Program

Wednesday 24th of June

Opening session - Names in their context

  • 14.30-15.15: Baumgarten, Dominik, The “advertising novel” – multimodal literacy as platform for ad campaigns
  • 15.15-16.00: Bergien, Angelika, A city called Otto: how a marketing campaign became an (un)wanted success
  • Break
  • 16.30-17.15: Lobin, Antje, "Unisciti alla community NIVEA" - The integration of the brand name in the advertising text
  • 17.15-18.00: Sjöblom, Paula, Developing a new genre: proper names in early Finnish newspaper advertisements
  • 18.00-18.45: |CANCELLED| Caffarelli, Enzo, Insegne e sottoinsegne di esercizi commerciali come fonti di comunicazione in alcune aree della città di Roma |CANCELLED|

Thursday 25th of June

Names as markers of national/cultural/regional identity

  • 9.00-9.45: Felecan, Daiana, The rhetoric of pseudonyms in virtual language
    Felecan, Oliviu: Intelligence: a potential country brand
  • 9.45-10.30: Makhiyanova, Lyaysan, Lexis with national and cultural components of meaning in Moscow restaurants naming
  • Break
  • 11.00-11.45: Rapeane-Mathonsi, Ernestina Maleshoane / Mathonsi, Nhlanhla, The use of African language names in mobile phone adverts in southern Africa
  • 11.45-12.30: Neethling, Bertie, Anthroponymic commemoration on wine labels in South Africa
  • Lunch
  • 14.30-15.15: Oṣan, Flavia, Influences étrangères sur les noms culinaires roumains. La relation nom – produit – publicité dans l’espace réel et virtuel
  • 15.15-16: Rieger, Marie A., Mit “Kolonialwaren” werben
  • Break
  • 16.30-17.15: Sokolova, Tatiana, Non-trivial urbanonyms in Moscow commercial space
  • 17.15-18.00: Syrjälä, Väinö, Local languages side by side – or something foreign: strategies for naming businesses as seen in bilingual Finnish cityscapes
  • 18.00-18.45: Fomenko, Olena, “Above us only sky:” Commercialization of national identity in airport branding
  • 20.30: Dinner

Friday 26th of June 2015

Linguistic features and strategies of names

  • 9.30-10.15: Fischer, Fiorenza / Wochele, Holger, Von Reaganomics zu Renzinomics. Die rätselhaften Wortbildungen vom Typ Eigenname+ –(eco)nomics im Deutschen und Italienischen
  • 10.15-11.00: di Ferrante, Laura / Giordano, Walter / Pizziconi, Sergio, Emerging grammar to name cell phone plans: the case of the Italian market
  • Break
  • 11.30-12.15: Baranov, Ilia, Bank names and success: a statistical approach
  • 12.15-13.00: Gorajev, Sergey, Internet plan names in Russian: humanization of high tech sphere
  • Lunch
  • 15.00-15.45: Leibring , Katharina / Svedjedal, Anna, Naming and marketing a job coaching enterprise - means and strategies for a new profession in Sweden
  • 15.45-16.30: Stoichitoiu Ichim, Adriana, Current trends in naming romanian travel agencies
  • Break
  • 17.00-17.45: Wahl, Sabine, Oh Lord, won’t you buy me a Mercedes Benz?– Brand names in lyrics and music videos
  • 17.45-18.30: Arcangeli, Massimo, L'economia filtrata dalla lingua e dalla comunicazione politica. Dal funzionalismo organico della Prima Repubblica al popular chic

20.30: La Tosca (Arena)

Saturday 27th of June

Short Communications

  • 9.30-9.45: Issers, Oxana, From Siberia - with a smile: naming of dental clinics in the region of Siberia
  • 9.45-10.00: Kalske, Marja, What are Europe and European?
  • 10.00-10.15: Kryukova, Irina / Kryukov, Anton, Internet name contests as new means of advertising names’ invention in Russia
  • 10.15-10.30: Matee Pales, Lucia, Naming in print media and mobile phones network in Lesotho
  • Break
  • 11.00-11.15: |CANCELLED| Sandst, Line, Meaning-making at a non-place and the process of becoming a proper Name |CANCELLED|
  • 11.15-11.30: Seppälä, Janne, Car nicknames and their relation to brand
  • 11.30-11.45: |CANCELLED| Takashi, Kyoko / Wilkerson, Douglas, Re-branding higher education with “Liberal Arts”: custom-made in brand-conscious Japan |CANCELLED|
  • 11.45-12.00: Pošeiko, Solvita, Commercial ergonyms in the linguistic landscape of baltic states
  • 12.00-12.30: Question Time
  • 12.30-13.00: Conclusions